Better Ingredients. Better Days.

WHY PIVOT

PIVOT isn’t your average hard seltzer—and that’s exactly the point. While seltzers have taken over the shelves, we wanted to create something with the same refreshing fizz, but without compromising on quality. Think of it as your seltzer-loving friend’s favorite canned vodka cocktail.

Crafted with care right here in the USA, every can reflects our commitment to quality and our roots in the local Ohio community. With 5.5% ABV and just 120 calories, PIVOT is designed for those who want to enjoy themselves while still keeping wellness in mind—a perfectly balanced sip for a balanced lifestyle.

So wtf is in this drink…?

  • Why should a great night mean a rough morning? We created a cocktail that lets you enjoy both.

    Infused with electrolyte-rich coconut water, our drink hydrates as you sip—so you can celebrate without compromise. It’s indulgence with intention, crafted for those who play hard but live smart.

    Because being responsible doesn’t mean missing out. It means waking up ready for whatever’s next.

    A responsible drink for the responsible drinker. Cheers to that.

  • Coconut water comes with naturally occurring electrolytes like sodium, potassium, and manganese. We don’t mess with it—we just let it shine…or sparkle.

  • Think of electrolytes as little keys that help your body hold onto water and minerals. No keys? The good stuff doesn’t stick around long enough for your body to utilize it.

    Our key player? That’s coconut water.

  • Vodka, by design.

    It’s clean, it’s strong, and it’s stripped of the stuff you don’t need. Simple. Premium. On purpose.

  • Coconut water on its own can feel a little too rich—not quite the crisp, light sip we were after. So while dialing in the right balance, we found something pleasantly unexpected: coconut water holds carbonation differently than distilled water. The result? Finer bubbles, smoother texture, stays carbonated longer. A great bonus: in our experience, less of that bloated feeling when you’re a few cans in.

  • Our three flavors for launch are

    • Passionfruit fizz- tangerine peel extract, fresh lemon juice, and passionfruit essence

    • Moscow mule- Ginger extract, fresh lime juice, Natural lime essence

    • Elderberry Bramble- Fresh lime juice, Red Raspberry, blackberry, and elderflower natural essence