OUR MISSION
The PIVOT Mission
PIVOT Electrolyte Vodka Seltzer was created to fill a gap in the cocktail market—something that tastes good, supports your lifestyle, and doesn’t leave you feeling like you got hit by a truck the next day. It’s a ready-to-drink sparkling cocktail made with electrolytes to help minimize the dehydrating effects of alcohol, so you can enjoy yourself without the next-day regrets.
Born out of a world that pivoted—literally—during the COVID-19 pandemic, PIVOT is for the drinker who still wants to feel good tomorrow. Whether you're sipping after work, on the weekend, or mid-Zoom happy hour, PIVOT is a responsible drink for the responsible drinker. Catch helpful hydration tips and cocktail hacks over on the blog—we’re all about making better choices still taste good.
THE FOUNDER
As a college bartender, I knew firsthand the value of a delicious, low-calorie cocktail that wouldn’t leave you sluggish the next day. So I decided to own that role—and get intentional about it. While launching my first business straight out of undergrad, I realized most people drinking hard seltzers had no idea how small tweaks could make their drinks tastier, healthier, and more functional.
PIVOT started as my way of showing people what goes on in my mind when I think “cocktail”—but optimized. Fueled by my experience in Kent State University’s 2020 Entrepreneurship program, I launched this brand during a time when bars were closed, people were drinking at home, and the market was ready for something better. I didn’t just want to make another canned drink—I wanted to make a smarter one.
